

Since its founding in Zurich, Switzerland, in 1993, FREITAG has been at the forefront of creative reuse for cyclists, pedestrians and tourists, featuring retired truck tarpaulins. This summer, staying true to its origins, the brand is launching a new range of upcycled bags that seamlessly blend riding culture with upcycling! Named ‘EASY RIDERS’, this series comprises three styles: a handlebar bag, a frame bag and a saddle bag. Designed to be compatible with bicycle frames, these bags relieve the burden on the rider’s back – a vital feature for those who rely on non-motorised transport. Furthermore, the vibrant colour scheme enhances visibility, ensuring safety in complex urban traffic. Now available at FREITAG stores in Tokyo, Osaka and Kyoto, selected retailers and the online shop (https://freitag.ch/ja_JP).


Handlebar bag “F140 FRAN” [W20×H23×D7cm / Capacity: 2.8ℓ] ¥31,200
◼︎Can be attached to any type of bicycle handlebar using two types of flexible Velcro
◼︎Can also be used as a crossbody bag
◼︎Expandable Velcro-fastened main compartment
◼︎Features a back pocket
◼︎Inner pocket with water-resistant zip
◼︎Strap with detachable track reflector


Frame bag “F141 BERYL” [W35×H14×D6cm / Capacity: 2.5L] ¥31,200
◼︎ Asymmetrical shape fits perfectly on any bike frame
◼︎ Can be mounted on the top tube, down tube or seat tube
◼︎Can also be used as a crossbody bag
◼︎Expandable main compartment with Velcro fastening
◼︎Large outer pocket with water-resistant zip & inner pocket with zip
◼︎Strap with detachable track reflector


Saddle bag “F142 HEINZ” [W17 × H10 × D5.5 cm / Capacity: 0.6 L] ¥23,000
◼︎Can be attached to a bicycle saddle using two types of Velcro.
◼︎Can also be used as a crossbody bag or messenger bag by attaching the strap
◼︎Main compartment with integrated flap and Velcro fastening
◼︎Strap with detachable track reflector