
Preserving tangible and intangible Japanese traditional culture, the theme was ‘Creating a Bright Future Through the Circulation of People and Money’. Held over two days, 14th and 15th September 2025, at Kyoto’s UNESCO World Heritage Site, the former imperial villa Nijo Castle, the ‘JAPAN DORAKU’ feast featured crafts, traditional Japanese attire, music, sake, and hospitality.
In mid-September 2025, amidst lingering sweltering heat, the venue was Kyoto’s Nijo Castle. Constructed in the 8th year of Keicho (1603) by Tokugawa Ieyasu, it served as an imperial villa. Featuring this historic location as a backdrop, ‘JAPAN DORAKU’ (hereafter JD)—advocating the revaluation of Japanese tradition and the entertainmentisation of social activities—brought together a curated selection of traditional crafts and innovative ‘experiences, objects, and techniques’ from Japan and abroad, embodying the spirit of learning from the past to innovate for the future.
The two-day event featured a rich variety of content, including exhibitions, workshops, fashion, art, DJs and live performances, food and bars, with participation from a distinguished line-up of government bodies, companies, brands, manufacturers, labels and performers who share JD’s philosophy. The atmosphere remained friendly with the audience throughout. The total number of visitors, including VIPs, reached approximately 15,000.








Meanwhile, JD positions itself as a hub connecting artisans, techniques, and production of Japan’s venerable traditional crafts with brands, companies, and locations, promoting business responses as one of its core concepts. The venue’s approachable atmosphere fostered not only interactions between visitors and individual booths, but also vibrant communication between guests, artists, and corporations! New encounters and creative connections emerged across previously unlinked genres, raising expectations for future innovative collaborations and schemes.
At a time when ‘good circulation’ of CSR activities is being advocated in various categories, this event served to reaffirm the significance of JD in rediscovering a culture that blends the old and the new, originating from the succession of traditions.









Photograph=Shoya Kitano